How to start a new business from scratch.

How to evaluate new business ideas: what really matters, and what doesn't.How businesses actually work – in practice, not theory.If you learn these critical concepts, you'll be in the top 0.01% of the human population when it comes to knowing: Understanding the fundamental principles of business will give you essential tools you can rely on to make good decisions. With a little time and effort, you can easily learn these skills on your own, without eye-popping tuition and student loans. Instead of mortgaging your life to go to business school, it's possible to dramatically increase your knowledge of business on your own time and with little cost – without setting foot inside a classroom. The Personal MBA is designed to help learn the art of business on your own terms. How to conduct intelligent experiments to improve your results.How to manage uncertainty and ambiguity.How to maximize your personal productivity.You do need to learn the fundamentals of modern business practice: If you want to master the art of business, you don't need to go to business school. The Personal MBA: The Bestselling Business Training Book by Josh Kaufman A lifetime of business knowledge in one volume.” SHANE PARRISH, founder of Farnam Street and host of 'The Knowledge Project' podcast The Personal MBA walks you through the mental models you need to excel in business. “Josh has done more for my business education than my MBA. One of the most inspiring things I've read in years.” DEREK SIVERS, founder of and Covers all of the basics, minus buzzwords and fluff.

An amazing overview of everything you need to know. This is the 'START HERE' book I recommend to everyone interested in business. Every entrepreneur should own a copy.” JAMES CLEAR, bestselling author of Atomic Habits “A gold mine of useful ideas and helpful explanations.

The personal mba kaufman